Popular actor Jr NTR has secured a significant legal victory in the Delhi High Court regarding the protection of his personality rights. The court has passed an interim order restraining individuals, platforms, and entities from using the actor's name, voice, image, or any other attributes associated with his identity for commercial purposes without his prior consent.

Justice Anish Dayal, while hearing the plea, emphasized the importance of safeguarding a celebrity's brand value and likeness. The actor's legal team highlighted that various websites and AI tools were exploiting his persona to sell merchandise and create unauthorized content, leading to a breach of privacy and commercial loss.

With this ruling, Jr NTR joins the elite list of Indian celebrities like Amitabh Bachchan and Rajinikanth who have successfully sought judicial protection for their identity rights. The court has also directed digital service providers to take down any infringing content that exploits the actor's fame illegally, ensuring his intellectual property remains protected.